Astral Directory » Business & Economy » Business to Business


Business to Business is the act of a business selling goods to another business as opposed to an individual consumer.

Business to Business (B2B) sales cover the entire market spectrum, after all business need goods ranging from paperclips through to coffee.

In January 2008 emarketer.com reported that B2B advertising spends are set to increase nearly 19% in 2008, bringing the figure close to $5.2 billion.

B2B sales are often lucrative, where as the average household may require a single PC to share between family members, a large business may require several thousand units.

Sales personnel who manage B2B accounts are highly skilled in negotiation, with the bulk of their salaries usually performance based. 

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