Blogs have allowed the common person a platform to share their views and opinions with the masses.

The blogging concept hit the mainstream in 1999 originally designed as an online diary, or web log. Things quickly spiraled and the traditional blog became a media for publishing content of every kind.

Businesses embrace the current blogging trend are able to communicate directly with their customers on a personal level, and is often the first place companies inform customers of new products, projects and make other key announcements

Therefore corporate blogs are closely monitored by news agencies and other interested parties, ensuring that announcements quickly circulate through both traditional and virtual media streams.

Many consumers now rely on blogs to provide them with the latest news and gossip, perhaps choosing blogs over other formats for the less formal approach to journalism. Blogs usually offer not only the factual aspects of news reporting, but also the authors own opinion or other social commentary and observations.